Why should I have a ‘professional online profile’?
Nowadays, the recruitment landscape has changed massively (Tapscott, 2014) and a generic CV is simply not enough in the job market (White, 2016). As Nik Nyman (2014) contends, more and more companies are now using social media to recruit talent, in particular, the platform of LinkedIn (White, 2016). This was supported by the 2014 Jobvite survey (p.7), which showed that 94% of the companies asked used LinkedIn as a social media recruitment portal. For my generation in particular, not being online will quite simply equate to missed opportunities (Nyman, 2014).
The BBC video below explains how to promote yourself well online.
Staying professional online
Being careful what you put online is now more important than ever. As discussed in my last post, everything you do online can leave a trace , and this video I’ve created provides some top tips on how to create, or maintain, a professional online profile across various platforms.
The case of Justine Sacco illustrates what can happen as a result of non-professional behaviour on Twitter (Ronson, 2015). Just before an 11 hour flight, she tweeted a racist AIDS joke, and it had gone viral before she had landed. She became a worldwide trend, and also a shame to her family and employers.
Figure 2: ‘Going Viral’ (Anderson, 2015)
The story of Justine Sacco really shocked me. I can’t even begin to imagine the devastation, embarrassment and regret she must have felt, really drumming into me the importance of watching what you post online. Where professionalism online is concerned, LinkedIn typically comes to mind (Moritz, 2015), but how does one stay professional online across all social platforms? Twitter is rather different to LinkedIn, and for me, I see it as more a personal, recreational social media platform, than a professional one. This spurred me into thinking about how to develop a specific professional profile for each of the main social media platforms that I use, as seen below:
Figure 3: (Infographic created by the author)
Each of the points highlighted above can transfer across all social media platforms, and this links directly to the points raised last week about managing various online identities. I personally think the key to developing an authentic, professional, online profile is consistency across the web. Having a professional manner in the execution of all web activity is a great way to take ownership of your digital footprint (SouthamptonCareersService, 2012)... meaning that you are always in control of the ways you are represented on the web.
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Anderson, W. (2015). Going Viral | Go Code 7. [online] Gocode7.com. Available at: http://gocode7.com/going-viral/ [Accessed 11 Mar. 2017].
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Garst, K. (2013). 9 Tips for Making Instagram Your Professional Secret Weapon. [online] Kim Garst | Marketing Strategies that WORK. Available at: http://kimgarst.com/9-tips-for-making-instagram-your-professional-secret-weapon [Accessed 11 Mar. 2017].
Jobvite, (2014). Social Recruiting Survey 2014. [online] Available at: https://www.jobvite.com/wp-content/uploads/2014/10/Jobvite_SocialRecruiting_Survey2014.pdf [Accessed 10 Mar. 2017].
Moritz, D. (2015). 5 Ways to Visually Enhance Your LinkedIn Profile using Professional Portfolio. [online] Socially Sorted. Available at: http://sociallysorted.com.au/5-ways-to-visually-enhance-your-linkedin-profile-using-professional-portfolio/ [Accessed 10 Mar. 2017].
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Ronson, J. (2015). How One Stupid Tweet Blew Up Justine Sacco’s Life. The NY Times. [online] Available at: https://www.nytimes.com/2015/02/15/magazine/how-one-stupid-tweet-ruined-justine-saccos-life.html?_r=1 [Accessed 11 Mar. 2017].
Samuel, (2015). Being Professionally Personable on Facebook. [online] Harvard Business Review. Available at: https://hbr.org/2015/08/being-professionally-personable-on-facebook [Accessed 11 Mar. 2017].
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